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AI…Siri… magic mouse… we talk about it all
WWDC 2024 Recap: https://youtu.be/qkYoBNdcXBU
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0:00 AI vs Apple Intelligence
4:30 AI vs Privacy and ChatGPT
6:35 Standalone AI Devices
8:42 Legacy
10:06 Blind Ranking/Retrospective
Date: June 17, 2024
Why isn't Marques reading his notes from the S24 Ultra this time?😉
God, this was so hard to watch, Tim is not relatable at all, it is painful to see how hard he tries to have a conversation like some marketing robot. I have nothing against him, I love the apple products but this and the all these keynotes are so fake that it gives me the chills.
00:41 🍏 Apple views AI as integral to its products, citing examples like crash and fall detection in the Apple Watch, emphasizing its focus on improving people's lives.
02:40 🔄 Apple's branding shift from avoiding to embracing AI reflects its commitment to user benefits, now termed "Apple intelligence," focusing on the impact rather than the technology.
03:22 🔍 Apple approaches generative AI thoughtfully, prioritizing privacy and personal context integration, aiming to mitigate potential issues proactively.
05:08 🛡 Apple employs "private Cloud compute" for AI tasks, ensuring data security akin to on-device processing, and collaborates with OpenAI's ChatGPT while prioritizing user consent for off-device computation.
07:17 💡 Apple envisions AI reducing device dependency, aiming for user empowerment and productivity rather than prolonged engagement, with features like Screen Time and Focus mode aiding this transition.
09:01 🎯 Tim Cook's legacy at Apple is focused on future-oriented leadership, with emphasis on forward-thinking strategies rather than personal retrospection or defining his own legacy.
11:06 🌟 The MacBook Air's iconic unveiling marked a pivotal moment in Apple's history, focusing on innovation and establishing foundational characteristics for future products.
11:58 📱 The iPhone's revolutionary impact is highlighted, not only for its technological simplicity but also for catalyzing the App Store's ecosystem and democratizing app development.
12:41 🖱 The Magic Mouse's ergonomic design is celebrated, showcasing Apple's commitment to user experience and innovation beyond traditional product categories.
15:37 📸 Vision Pro's emotional impact is noted, particularly its ability to transform old photos into 3D images, reflecting Apple's dedication to enhancing user experiences across various applications.
Hey, Tim..The ranking thing was supposed to be a game; it adds a dimension of entertainment to what would otherwise be you talking about how every Apple product was a huge moment…
Tim Cook had to close all his rings before this meeting.
Don't get me wrong. Apple is a good tech company. But admit it or not, the only thing saving it from obsolescence is its ground as a status symbol. Oh, and their camera as well.
CAPtain cook
I wish someone would ask him – why in the world can a modern iPhone not shoot a 4K HDR timelapse in its default app?
Magic Mouse was and is terrible , thank goodness for the trackpad
This is the interview that Arun wish he had. Mrwhosetheboss just tries too hard and unfortunately looks like an Apple suckup.
Now that windows 11 spies on you, I will not buy any more Microsoft products!
Magic mouse was such a curveball lol
It's not a part of our culture to live in the past, I hope everyone enjoys SMS for another year still 💀
sorry but these answers were just bla
Trolling the CEO of the world’s biggest company with a mouse that can’t be used while charging might just be MBs defining moment.
Trolling the CEO of the world’s biggest company with a mouse that can’t be used while charging might just be MBs defining moment.
“With magic mouse..(?).. okay…” 😂😂😂
He's definitely not as good as anticipated as his way of conversation reflects
He's a corporate focused CEO, definitely not like Jobs
A little stiff and reserved in Vision Pro comments and maybe because it’s as entertainment-focused at this point. Perhaps a fun but not work functional product.
This is a really good interview that you did,thank you for this and I also love Tim as the CEO he has did an amazing job with Apple and he seems like a really good person.
I would suggest asking this question: With Apple introducing new features every year, ways of doing something always increases. E.G. Emojis, Memojis, Animojis, Genmojis etc. This can get overwhelming and confusing over the years. Does Apple, a company known for simplicity think about this and goes "we should simplify here"
Boooring
Thanks!
Tim Cook: “Our focus is not to be the first, our focus is to be the best”
Steve Jobs from the grave: “we used to be both”
Sure, fucking ergonomics for aliens
“And so I f you look at Private Cloud Compute, we are utilizing the same basic architecture as the Silicon that’s in the…well—“
points
hesitates
ain’t no way this mf brought an android to an Apple interview 😂
no one talked bout mini…it's sad
Tim Cooked, if he actually believes that the magic mouse is ergonomic
12:46 MKBHD trying to keep a straight face is hilarious 😂
Tim sounds smart he should get into tech or something
Cool video
Marques acting like a villain asking Tim to rate magic mouse…. absolutely loved it
hahahaha the face of Marques when Tim described the magic mouse as "ergonomic"
Not having a rear view mirror made apple to implement simple things others have it for a while
Not the dramatic zoom in while talking about Magic Mouse 😭🤣
AI versus Authentic Human!
Our tools shape us
Then we shape our tools
Ranking, and Tim never gives us any number. Great.
What Tim Cook likes the most of vision pro is Windows
Tim finally gets his spotlight with MKBHD!
When this guy uses the word “thoughtful” wish, I feel like he thinks the whole world is filled with fools and he is the greatest salesman. I’m glad Apple did not join the generative AI band wagon like every company on android and they have taken a different approach, but this one really needs to understand. People are not idiots. Truth is the lack the vision with which Steve Jobs introduced Siri and they never had the ability to realise its full potential and have to ultimately rely on third-party development which was their core skill to come up with radical new technologies. I just hope they don’t fall further into the pressures of competition, and do it responsibly at least maintaining the Apple way, so to say
We want to give you tools so you can so incredible things…
He’s citing a quote from wwdc 2018